Become part of a film production with A Shot at the Big Time - a film which will touch the world. | PRLog

Become part of a film production with A Shot at the Big Time - a film which will touch the world. | PRLog

Eve's Apples: 'A Shot at The Big Time' - Janet van Eeden's dedic...

Eve's Apples: 'A Shot at The Big Time' - Janet van Eeden's dedic...: A Shot at the Big Time.     by  Janet van Eeden Clarence Hutton, Jimmy and David Parkin  In the centre, Jimmy aged 16 going on 17... Our S...

A Shot at the Big Time on Indiegogo - Day 59!

A Shot at the Big Time fund raising campaign was launched on Friday at the 11th hour of the 11th Day of the 11th month in 2011, Remembrance Day.

More big donations have come in this week from Australia and Johannesburg. So touched that people believe in this film! I've also been interviewed by Magda of http://www.bulletfilm.com/ who is featuring a link to the Indiegogo site on this website.

Wonderful Paul Dwyer, one of my former students at the Wildlife Film Academy, donated the services of one his brightest young proteges at his Graphics Design Company, Justin Webber, to create the poster. Not only did Paul do this but he also donated $1000 to the production fund! How generous is that?

Watch this space to see the poster.

There is also a new development which is under wraps for now but I'll let you know as soon as I can.

It's surprised me how much it moves every time anyone contributes $10! It humbles me to think that other people believe in this project as much as I do.

Thank you for all the viewings and comments and reposts and. of course, contributions. I'm sure we'll get somewhere close to the target although it was a very ambitious one, but even if we get a quarter of the proposed target, it will be a wonderful start to the production funding.

Please keep reposting!!!


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Thank you so much.

Interview on LitNet

Vodacom Journalist of the Year Awards: Janet van Eeden is the Columnist winner for 2011 (Northern/Southern region) by Naomi Meyer on 2011-10-05


Favourite quotes
“The only people who succeed are those who don’t give up.” No idea who said it, but it keeps me going through hundreds of rejections a year.

My own personal favourite and the inspiration for my play The Savage Sisters, from Jane Austen’s Persuasion: Anne Elliot defends Captain Harville’s attack on women’s constancy by saying: “... no reference to examples in books. Men have had every advantage of us in telling their own story. The pen has been in their hands.” This quote made me title my Masters thesis “Putting the Pen into their Own Hands”. The thesis was based on writing the play The Savage Sisters. This is what I aim to do in my own work in its every incarnation: to put the pen into the hands of women.

Favourite book
So many! Ernest Hemingway’s The Old Man and the Sea for lessons in perseverance and not focusing on outcomes.

Shakespeare’s Hamlet for writing about my own psyche 400 years before I was born.

Jane Austen for Pride and Prejudice and Persuasion, for being the first woman to write wittily about the enduring nature of love.

All Lyndall Gordon’s exceptional literary biographies, most recently of Emily Dickinson and Mary Wollstonecraft.

Every book I’ve read for LitNet over the past few years has had merit of some kind. And I look forward to the millions of books I’ve still to read.

Congratulations on winning Vodacom’s prestigious journalism award with your blog. Your various pieces of writing cover a multitude of topics and genres – writing for LitNet, poems, reviews, scripts. In one of your previous blogs, written in August this year , you wrote about ideas being “meat” to you and that this is what “gets you up in the morning”. Which impetus inspired this specific article and did you think of it as more fresh or relevant than any of your other projects at the time?

Naomi, if I’m not compelled by a very specific idea to write something, a work becomes quite tedious to me. I’m not too sure why that is. I could get airy-fairy about it and say that I am an “artist” and need to be inspired. But in reality so much of what I’ve done has been to apply my bum to the seat and to meet the deadlines required of me using all the skills I’ve acquired as a writer along the way. A film script which I was asked to “turn around” in two weeks and which I delivered yesterday is a perfect case in point. I had to fix a wildlife film using my experience gained by writing the screenplay for the feature film White Lion. So this job required me to utilise scriptwriting skills and knowledge of good story-writing. Hopefully I’d get inspired along the way while I wrote. (I did get a few inspirational gifts, thank goodness!) But it wasn’t my impetus or idea which started me writing it. This is my daily work.

When it comes to the columns, my own scripts which I’ve written either as plays or films, the impetus behind those is the idea, the inspiration, which “gets me up in the morning”. I quoted the artist Delacroix in one of my Savage plays. He said that “men of genius are inspired not by new ideas but by their obsession that what has already been said is still not enough”. I’d like to amend that comment and say that people who are artists have an obsession that what has been already said is still not enough.

I’ve been writing opinion columns for some years now for both The Witness and The Sunday Independent. I’m often struck by the absurdities of life, and when these strike, I’m compelled to write about them. Sometimes the columns are about things which amuse me and I try to write them in an entertaining way. Sometimes they’re about trying to survive in a world when everything goes wrong. This particular column, however, was ignited when my teenage daughter and I drove past a huge billboard with a semi-naked girl spread-eagled on it. My daughter asked what the billboard was advertising. It was hard to see the tiny company logo in the bottom corner. Her dismay that a near-naked woman was used to advertise a mobile phone made me think about the number of times women are discussed or portrayed as gratuitous sexual objects in the media. In a country that has one of the highest rape statistics in the world and where the crimes against women and children are at epidemic proportions, I felt outraged that advertisers continue to bombard us with images and words that reduce women to mere objects for gratification. And I had to write this column.

In your article you refer to the Sex and the City generation, and raise such an important point: that this programme was written by men, like the openly gay Michael Patrick King. This verified the nagging little problem I had with the television programme. At the time there was sometimes ground-breaking dialogue, but at other times it felt altogether false. In a programme aimed at mostly female viewers, we always saw so many naked boobies and one or two male buttocks. But is this really the way female sexuality works? Was Sex and the City a television series about gay men played by female actresses, maybe? Or do you find this altogether too stereotypical – the fact that men react to physical stimuli when it comes to sex and women prefer the mind or the psyche to be turned on? When you write that society should get over itself, do you actually mean that men, women, or both should stop making such a big fuss about sex?


This is such a difficult question, Naomi. I agree that Sex and the City portrays women as wildly promiscuous and their relationships are all about the physical, but I don’t want to generalise or stereotype gay men. That’s a dangerous road! I do believe that most women aren’t turned on only by the physical, but by so much more to do with emotional connections. Perhaps because of the bombardment of programmes like the above, as well as the almost commonplaceness of porn, young women have begun to think that physicality is all there is. I may be in the minority here, but I’ve always felt that sex is so much more than just a physical attraction between two people. That attraction can carry you a long way, make no mistake, but in the end, that burns itself out quite quickly. What worries me is that people are encouraged by the media to go from one person to the next, looking for the physical spark, moving on as soon as someone else more attractive appears on the horizon. This is not conducive to good mental health, never mind anything else. Granted, there are probably a few years when we all have a bit of a wild time, experimenting with sexual freedom, and this isn’t necessarily a bad thing. When it comes to longevity of relationships, though, the physical approach is very risky. But this isn’t really what I was getting at in the column.

The point I wanted to make in this column is that there is so much more to life than just sex, and somehow popular culture has reduced life to a complete preoccupation with just this one thing. Just spend a morning watching Keeping Up With The Kardashians if you don’t believe me. For my sins I’ve done it as a penance! Also, the portrayal of women in the media is so demeaning much of the time. The DJs on the radio I was referring to are just one example. The tawdry jokes about female body parts are deemed completely acceptable for public airing. Those two male DJs are on the East Coast Radio Breakfast Show and the few times I’ve caught their programme their jokes have been in a similar vein. And women in this country are just supposed to accept this kind of treatment? This is not okay. This country’s rape statistics are a result of women being treated as men’s rightful “playthings”. The crimes against women, and usually female children, show that some men regard women and children as their rightful property and the lack of respect for women as intelligent human beings in the media reinforces this approach. That’s the point I was trying to make. And when you get down to it, especially after I’ve written and judged and edited many wildlife films, sex isn’t such a big deal in the complete scheme of things.

Your thought-provoking article made me think for the umpteenth time how much people (men and women) love to talk about sex (indeed, the act of having sex, all the graphic stuff) but never really about the methods of construction behind all the sex people are talking about or are (not) having. A couple of weeks ago somebody wrote a letter on LitNet regarding gender stereotypes, incorporating quotes from Naomi Wolf and the thoughts behind advertising. Nobody responded to this letter. Your own article, which won an important award, did not get many comments. Why is there such a huge big silence surrounding a real engagement in conversation about men using women as “recreational figures ... to relax with”?


Yes, I love the letter you’ve referred to above, Naomi. Especially when she quotes from Naomi Wolf in The Beauty Myth: “The last thing the consumer index wants men and women to do is to figure out how to love each other. The $1,5 trillion retail sales-industry depends on sexual estrangement between men and women, and is fuelled by sexual dissatisfaction. Ads do not sell sex – that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.”

This is very true. Regarding my column, the response was very mixed online. Women generally applauded its sentiments on Facebook, but when I asked a few people on Twitter to re-tweet the column, one man refused on the grounds that it was “too political”. As you can see, the only comment made on the blog site is from a man who says he thought that Rousseau was right and that women should be used by men to “relax themselves”. I didn’t think it warranted a reply. Perhaps some men are threatened by the fact that their stereotypes are being challenged. On the other hand, there are wonderful men out there who welcomed this debate. They tend to be more silent, though.

My column isn’t meant to polarise the sexes into “good down-trodden women” and “bad abusing men”. This is putting women’s liberation back by a couple of decades too. There are many men in my life who deserve love and admiration, not least my two wonderful sons. My middle son is an exceptional artist and his work often confronts gender stereotypes. He is also quite proud of the fact that one of his favourite words in matric was “misogyny”. But when it comes to talking about crimes against women in general, I find men polarise themselves. There are the sensitive souls who can hardly bear to think that men could do such horrendous things to women and feel personally responsible and guilty on behalf of their sex. Then there are the less-evolved people who think they have the right to do whatever they want to women. I may sound harsh here, but I had a student argue in one of my classes some years ago that rape should be legalised. He actually meant it. Those horrifying men are out there and our rape stats and crimes against women and children prove that they are.

I think I still haven’t answered your question, Naomi. Perhaps the media don’t think it’s cool to talk about emotional love, as the magazines such as FHM and Cosmopolitan, for example, are all about “Getting her to Orgasm in Three Easy Steps” and “How to Give Him His Sexual Fantasy”. I don’t think they’d sell as well if their covers bleated stories about “Emotional Intimacy. Do You Measure Up?”!

Your website, janetvaneeden.com, elaborates on all the writing you have done or are busy doing. How does all the writing feed into your blogs – is it very different to write a play, or a blog or a review for LitNet?


You do ask difficult questions, Naomi! Writing a play is such a delightful experience as it relies on saying what I want to, in the way I want to, in a format which I just loved, using a character I’m drawn to as a vehicle. I went to Rhodes to study journalism, but was disillusioned by the heavily intense political writing I was supposed to do as a journ student. I’m so pleased I dropped the subject after six months, as I’m not a political person per se. My writing may make political points, but I am driven by the artistic and creative impulse – call it a muse if you like – to say what I have to say. I studied drama and English and psychology after dropping journalism, and the minute I walked on to the Rhodes Theatre stage I felt like I’d come home. I just love the dramatic format. Another joy of playwriting is that the possibility of getting your work out there is so much greater than it is with a film, a medium I’ve grown to love too over the past fifteen years. I was funded by the National Arts Council (blessed be they forever!) for every one of my plays and this gave me the freedom to take them to the Grahamstown Arts Festival and beyond.

I love the short, sharp impact of the columns, though. They give me the freedom to make points I’d like to make about the craziness of the world as I see it in a very accessible format. I also like meeting deadlines and it gives me a great deal of satisfaction to meet a deadline so easily with a column.

My work for LitNet came about when I read wonderful work by South African writers and poets and felt so inspired that I had to write about them. I began to contribute to LitNet years ago because I felt it was so important to share how strongly I felt about our growing South African literati. This writing has now become more regular and, at its best, it’s a joy to read an inspired work and then to find out more about why the author or poet created that work. I love knowing the writer’s back story. I think this springs from my love of theatre and film, where the dialogue reveals only part of the character’s subtext. I love to know what motivates people and I tend to take that approach in my journalistic work too.

You received a journalism award for this blog. How is journalism different on the internet from old-fashioned printed-on-paper journalism, and would receiving an award for writing this blog make it feel more real to you?

The blog is an extension of my print work, Naomi. I usually post columns that have been published in the newspaper on to the blog, except for my posts about film issues, as I’ve been doing more recently. So the award wasn’t exactly for the blog, but for the column as it appeared in The Sunday Independent. I’m of the generation that really values print. And even though I’m a complete internet junkie, I have folders full of all my print articles too. When I finally get a Kindle, as I’d love to sometime, I’ll never remove the enormous mountain of books which surrounds my life.

What makes Janet van Eeden tick?

Family has always been paramount to me. My three children gave me the will to live again when I’d lost both my brothers and my father. My two sons and my daughter are wonderful human beings in spite of life being quite hard lately for all of us. My work keeps me going too, even when all else fails. There have been only a few times in my life when I haven’t been able to write. In the past three years there have been a few long spells of these barren patches. When life has been at its very hardest, though, I’ve learned my deepest truths. And I’m one of those rather sad searchers after truth, which I need to express through my writing.

I also love animals and find the more I know about human nature, the more I love my own animals. That’s why I loved writing the screenplay for White Lion so much.

You are very active on Twitter. You just received an award for an online journalism piece. But, as is also clear from all your writing on LitNet, you are a book lover as well. Will the printed word ever be something of the past?


As I said earlier, Naomi, the award was for the printed word. I’d be extremely honoured to receive an award for my online work, though. I think the internet is the new sidewalk café. I love the interactions I have on Twitter and as I live in a bit of a backwater as far as screenwriting is concerned, I’ve made the best screenwriting group in the world online. It’s literally the best in the world as we have members from Estonia, UK, USA, Germany and South Africa. We Skype when we have scripts to discuss and have group discussions on Sunday night #Scriptchats on Twitter. I also wrote a column about the amazing support I received for my stepfather when he had a heart operation earlier this year. It’s really the most powerful social support platform and can be used for good or ill. In my life, it’s a great way to “be” with like-minded people.

I really hope the printed word never loses its popularity. I wrote about the e-book for LitNet here and think I’ll never, ever stop loving my real books. When I travelled around the world when I was first married, I was happy as long as I had my children, my animals (yes I really took my two cats and a dog with me across a few continents) and all my books. My husband was obviously also included in my list of essentials. Everything else was optional.


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Get over yourself - after all, it's just sex - The Vodacom Columnist of the Year Winner for North/South Regions

Is it just me but is there just way too much sex around at the moment? I’m not talking about the actual act of having it, you understand. I mean, let’s not get silly now. But every time I switch on the radio, turn on a television, open a website, read a book or pass a billboard, there are people talking about sex, people actually having sex or describing the sexual act itself.

Just this morning I switched between three radio stations while I drove. One DJ was talking about masturbation. Another was telling a gross sexist joke about female anatomy (why are these men still allowed on national radio?) and a third was droning on about prostitution. I almost drove into a lamp post to avoid listening to another word. My young daughter was in the car with me at the time. She felt as embarrassed as I did hearing the way women and sex were described. The male announcers talked about sex as if the activity itself and women in general were some sort of recreational action figures for men to use to “relax themselves with” as Rousseau wrote in the 1790s. Yes, he really wrote those words in relation to women. So has nothing changed? Have our attitudes not moved on from Rousseau’s? And is sex now placed in the same category as the type of beer you drink or which sports programmes you watch on television?

I’ve said it before and I’ll say it again, I don’t believe sex is a spectator sport. Perhaps it all stems from a job I had as a vacation student within the organisation which gave me my bursary. I had to work for the company over every holiday. On one of the holidays I worked in the small television department which made training films. One day my then boss decided to lock me into the mobile unit to get me to “check” films he was recording to “ensure there were no mistakes in the footage.” I watched innocently as the film rolled while he went out for a while. Of course it was a porn film. And of course he popped in halfway through it to caress my shoulders excitedly, while asking me if I found the footage interesting. I told him exactly what I thought. It was the most boring thing I’d ever seen. It was on a level of watching people eat with their mouths open. After all it was just sex. Animals do it all the time without the salacious fuss. He was very disappointed, but to his slight credit, he didn’t try to force the issue or anything else on me that day.

So I know that my attitude towards graphic sex in the media puts me in the minority in today’s Sex and the City generation. But seriously, Sex and the City is written by gay men. And if women feel that being liberated is about being able to shag as many men in a week as they have cups of tea, then I really think they’ve missed the point about liberation. True liberation is about not having to shag someone six times a day to feel justified as a human being. Shag someone if you want to, of course. But being liberated does not mean that sex is the ultimate goal in life. We remain at the level of the Victorians if this is the way we behave. Their approach to sex was to make it the ultimate forbidden fruit and, of course, their attention was completely captivated by it. Hence the popularity of the repressed but wildly passionate bodice-rippers and vampire stories which infiltrated their book shelves.

I’m not saying that sex doesn’t have a place in films, literature and so on. But there’s a world of difference between a well motivated sex scene and a gratuitous ‘Romp and Pomp’! So I believe that if we want to be truly liberated, sex should just be that: just sex. Our pendulum has swung so much in the opposite direction of the Victorians that sex has to be mentioned constantly in every medium. I really wish society would get over itself. After all, it is just sex. And I’ve always believed that those who talk about sex the most are the ones who do it the least.

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Intellectual Property

Intellectual property is the stuff we, the writers, produce. It is also the stuff that movie directors and producers treat as their own as soon as they get their greedy little hands on it. I’ve been approached so many times by directors/producers who want to make a film, have no idea what to make a film about so they want an idea from me. As a writer, like all of you are, you’ll understand that ideas are meat and drink to me. That’s what gets me up in the morning. So they want ideas? I have more than enough ideas to keep me going for the next fifty years.

I therefore give them my ideas in the form of a script and within minutes it’s become “their” film. Most directors/producers barely remember my name once they have the script. In fact, one director from hell actually removed my name from the script entirely as he went into the shoot and put a large “Adapted By A-Hole” title on the front of it. All he’d done was little more than adding a comma to one sentence! Did I mention at the start of this blog that I am as mad as hell and I’m not going to take it anymore? Well, that’s still true.

Another director and I talked for a bit about the story I’d given her – remember she had NOTHING before I came along – and we decided after a conversation on the phone that I would add a small sub-plot. The idea came about after a bit of to-ing and fro-ing between us and resonated strongly with something I was going through personally. So I took it and wrote a sub-plot into the script. Of course it was a matter of seconds before she came back to tell me that the script should read “Written by Me and Herself.” Dammit, she already had the director credit as well as the producer credit and hadn’t actually touched the script in any way at all. I refused to add her as a writer because writers, well, write. I gave her a “Script Editor” credit instead.

So the question I want to ask you is this: why do writers have to fight so bloody hard to be given the rightful credit due to them? It’s unheard of in any other part of the industry and, remember, they would have NOTHING to work on if it wasn’t for your script. Somehow, the egos in the film industry are enormous, and the higher up the hierarchy you go, the less credit you give to anyone else around you.

In case I haven’t made myself clear, your simple little script is the foundation on which all their egos are built. The Actors would look rather silly without your lines. The Director couldn’t throw his/her weight around without your script. And the Producers couldn’t drive snappy little sports cars if it wasn’t for your words. This is what I mean when I talk about Intellectual Property. Just because everyone can write an email, people in the film industry more than any other, underestimate the amount of skill it takes to put written words into the right order. Also an idea from a gifted writer is just that: a gift, an inspiration. It is not an email. A director who is not a writer would NEVER come up with the same idea as you have. A producer, unless he or she is also a writer, wouldn’t be able to write the same script you have written. Not in a million years.

So here’s my advice. When I heard that the A-Hole director mentioned above had taken my script and put his own name on it after removing mine, I became very good friends with a lawyer. I then sent a very sweet and “feminine” letter (see Pushy Women above) to the director and the producer asking them to clarify for my lawyer’s sake exactly what my credit on the film would be as it was my script alone which green-lit the film. I cc-ed the lawyer and told the Dirs/Prods that this was just a formality and wasn’t meant in bad faith at all. After all, I wasn’t trying to be confrontational at all…  I got my credit in the end. It wasn’t where it should have been according to filmic conventions but hey, after the blood bath of the long production which had heads rolling throughout its torturous shooting schedule, I’ll take it.

So, in case you didn’t get it the first time: You own the INTELLECTUAL PROPERTY to your film. It is your legal right. Without it, the film would not exist.

Get a lawyer, read Joe Eszterhas’s book The Devil’s Guide to Hollywood to man up, even if you are a woman. And get TOUGH. After all, writers have rights too.

And here is a quote from the book mentioned above. Elia Kazan, who ended up directing his own work as well as writing it, said: “Writing, in case you don’t know it, is much harder than directing films. It may be the reason why I, perverse I, do it.”

Writers must no longer be soft about owning their own work.


“Hollywood is a showman’s paradise. But showmen make nothing; they exploit what someone else has made. The publisher and the play producer are showmen too; but they exploit what is already made. The showmen of Hollywood control the making – and thereby degrade it. For the basic art of motion pictures is the screenplay; it is fundamental, without it there is nothing. Everything derives from the screenplay, and most of that which derives is an applied skill which, however adept, is artistically not in the same class with the creation of a screenplay. But in Hollywood the screenplay in written by a salaried writer under the supervision of a producer – that is to say, by an employee without power or decision over the uses of his own craft, without ownership of it, and, however extravagantly paid, almost without honor for it.” Raymond Chandler - http://www.openculture.com/2011/07/raymond_chandler_theres_no_art_of_the_screenplay_in_hollywood.html



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Crowd-Funding/Sourcing – Is this the new way to make your movie?

I was lucky enough to encounter Peter Broderick at the Producer’s Forum at the Durban Film Mart this past weekend. He was talking about crowd-funding/sourcing. Peter is President of Paradigm Consulting in the United States, which helps filmmakers and media companies develop strategies to maximize distribution, audience and revenues. He has been an advocate of the ultra-low budget feature film movement and is a passionate advocate of digital film making.

The following piece is put together from notes I made during his impressive presentation at the DFM.

Crowd-sourcing/funding is a concentric way to make money but it is vital that you think of your AUDIENCE before you start your funding campaign. Remember that you have to do everything you can, use every marketing tool in the book, to create AWARENESS of your project. Broderick quoted some examples of how to do this:

• One producer incorporated a number of educational grants into his funding campaign so that the charity aspect of his drive could be emphasised and used to generate goodwill.
• Another successful group put their trailer online and invited people to remix it.
• A woman who wanted to fund her around-the-world yacht trip offered different rewards for certain amounts of money. If people donated $10, she promised them a Polaroid photo taken along her journey. $50 earned them a coconut sent from one of her destinations, and so on.
• Jennifer Fox, who crowd-funded her very personal project called My Reincarnation, sent personal thank-you letters to every single person who donated funds, from the smallest amounts of money to the largest sums.
• Some producers offered Co-Producer Credits for a certain amount of Euros.

What is most important, however, is that the website you create to raise funds has to be FUN and encourage people to come back to the site. The more visitors you attract, the better your chances of raising funds. Don’t fall into the trap of making your website nothing more than a press-kit. NOTHING is more boring than the unchanging dynamic of a press-kit site. Broderick emphasised that it is imperative you keep the following in mind when creating your crowd-sourcing website:

• Fewer words, more PICTURES
• Rich VISUAL content relating to the movie
• Content must be constantly UPDATED – i.e. it must be dynamic
• Harness VIEWER’S INPUT in some way – people want to contribute
• Website must be PERSONAL and written in the first person
• A good VIDEO documenting the journey of the project is a must
• HUMOUR wins the day every time
• Utilize SOCIAL NETWORKING SITES to create awareness of your project

The filmmaker must give actual information about the project on the site. Remember, piracy isn’t your prime concern here but obscurity is. Broderick showed a video example from a Spanish project which raised its funds through crowd-sourcing. The project was called The Cosmonauts and used humour and youthful energy to introduce the genesis of the film to the future audience. He also quoted an example of Neil Gaiman’s The Price which used social networking sites, such as Twitter and Facebook, especially utilizing the #BoingBoing hashtag to create awareness and to raise funds for production.

Broderick referred to a project created by self-confessed Finnish “nerds” who wanted to make a feature which was a spoof of Star Trek. They wrote a rough outline and put the rough draft online. This soon attracted a writer. They then asked for people to contribute special effects skills. In the end, 3000 people across 300 countries contributed to this project which resulted in a 108 minute feature called Star Wreck. 30% of all the images contributed to the film were donated by people around the world who were happy just to be associated with the project. They all received screen credit. The project cost 23 000 Euros in total. The makers of the film knew their audience. They appealed to a niche core audience of like-minded “nerds” such as themselves who would be delighted to contribute to a project they believed in. The final product is free to download but the makers of the film earned 20 times their original budget in revenue through DVD sales. Remarkably, even though everyone could download the film for nothing, people still wanted to own their own copies, especially if the film contained their names listed in the credits.

Another production which used crowd-sourcing successfully was an animation feature produced in Australia about global warming called Coalition of the Willing by Simon Robson. Twenty different companies produced different segments of the film which was made in thirty different sections. Even though each section has a different style, the film fits together as a cohesive whole.

Broderick emphasised that the best way to get people to support a project is if they contribute to the making of the project in some way. It allows them to feel part of something as large as a film.

Broderick spoke at length about host websites such as www.kickstarter.com and www.IndieGoGo.com both of which provide a platform to host crowd-sourcing/funding projects. Both sites set dates for budget targets to be reached. Kickstarter takes a certain percentage of the income as payment but IndieGoGo doesn’t.

Advice for a successful crowd-sourcing website:

• Write the website in the first person to build awareness of the film
• Create a vision for the website that may be bigger than the film
• The website must take on a life of its own
• Make things you can sell that relate to your film
• Create some sort of payback for visitors either through allowing them to download video streams or buy DVDs to related topics or even buy books on your site if they are of similar topics. (Broderick suggests you buy goods wholesale that you can sell retail on the website)
• Try to come up with give-aways or incentives to encourage donations
• Remember your objectives for the site are to build AWARENESS of the project and to RAISE MONEY. Bear this in mind at all times.

Broderick closed the seminar by referring to one of the first ever cases of crowd-sourcing. The first Oxford English Dictionary was a literary example of the crowd-sourcing. People came together from all walks of life to contribute words to this enormous literary work. It is almost certain that none of them was paid.

A good example of a positive website on Indiegogo is http://www.indiegogo.com/clowningaroundfilm

References:

http://www.peterbroderick.com/bio/bio.html

http://coalitionfilm.blogspot.com/

http://www.wreckamovie.com/

http://www.kickstarter.com/

http://www.indiegogo.com/


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